We're on a journey to create plant-based chicken that not only tastes great but leads to a healthier lifestyle. With the world rapidly changing its dietary habits, we want consuming chicken to be pleasant but also compassionate. Our chicken is trans-fat free, high in protein, and has zero cholesterol. So whether you're looking to add more plants to your diet or you're just craving a meaty dish, It Isn't has what you're looking for – all without the real meat.
Blogs & Updates
Protein is essential for a healthy body, but it can be challenging for vegans to get enough of it without relying on non-veg options. So, if you’re a vegan in India, you might be wondering what you...
A guide for mock meat - The what and why of plant-based meat. There has been a significant shift in recent years among the "health-conscious" citizens of India towards not consuming meat. According...
I am a huge fan of It Isn’t! I am vegetarian and it can be hard to find something hearty and filling for a meal, but It isn't amazing! I am always looking for new ways to get protein into my diet, and this is a great way to do it! I like the texture of meat, but I don't like the way meat tastes, and It Isn't tastes just like meat without the actual meat, and has the texture of it as well. I am so happy that I can finally enjoy a hearty meal that tastes just without compromising on my preferences.
I started transitioning to being a whole-foods plant-based eater and it’s been a really incredible journey. The one challenge I had was finding the right meat substitutes that I loved. I enjoy every chicken starter and snack and it means a great deal to me to have found the right meat substitutes. I recently tried It Isn’t Seekh Kabab and was surprised with just how good it tastes. This is the first product that actually tasted like and felt like meat.
I have tried 2 products of It isn't so far and I am impressed by the blends. All of them are very well balanced in terms of taste and color. It is like a vegetable that has been designed to taste like meat, it doesn’t have the texture of meat but has a meaty taste.
The texture and consistency of It Isn’t sausages are similar to chicken. It makes a great snack or starter. It's so delicious that it has become my go-to product for when I have guests over. A must-have for anyone who is trying to eat healthier and make better food choices.
Is 'It Isn’t' Safe To Eat?
It Isn’t offers 100% plant-based protein and free from any animal preservatives. It’s made from a few simple, natural ingredients and contains fewer calories than the original meat.
Are there any allergy concerns with It Isn’t?
We make all our products with natural ingredients that are sourced and made from plants. However, we would suggest all our consumers check through our ingredient list to review them before consuming.
What Does It Isn't Meat Taste Like?
All our products are made to taste (even better), have texture, and look just like original meat so you can add it to your favorite dishes.
How do I store It Isn’t products?
Keep it refrigerated. Once opened, ensure that you consume it before the expiry date mentioned on the package.
We do not recommend freezing It Isn’t chicken as it might alter the texture, but if you do, no worries, make sure to thaw it fully before cooking and season it with your favorite spices (if needed).