100 % Vegetarian I COD Available

We're on a journey to create plant-based chicken that not only tastes great but leads to a healthier lifestyle. With the world rapidly changing its dietary habits, we want consuming chicken to be pleasant but also compassionate. Our chicken is trans-fat free, high in protein, and has zero cholesterol. So whether you're looking to add more plants to your diet or you're just craving a meaty dish, It Isn't has what you're looking for – all without the real meat.

Blogs & Updates

View all
Protein-rich vegan food in India

11 Protein-Rich Vegan Foods in India: Delicious and Nutritious Plant-Based Options

Protein is essential for a healthy body, but it can be challenging for vegans to get enough of it without relying on non-veg options. So, if you’re a vegan in India, you might be wondering what you...

What is Mock Meat?

What is Mock Meat?

A guide for mock meat - The what and why of plant-based meat. There has been a significant shift in recent years among the "health-conscious" citizens of India towards not consuming meat. According...


Siddhant Kochhar

I am a huge fan of It Isn’t! I am vegetarian and it can be hard to find something hearty and filling for a meal, but It isn't amazing! I am always looking for new ways to get protein into my diet, and this is a great way to do it! I like the texture of meat, but I don't like the way meat tastes, and It Isn't tastes just like meat without the actual meat, and has the texture of it as well. I am so happy that I can finally enjoy a hearty meal that tastes just without compromising on my preferences.

Aditya Kothare

I started transitioning to being a whole-foods plant-based eater and it’s been a really incredible journey. The one challenge I had was finding the right meat substitutes that I loved.  I enjoy every chicken starter and snack and it means a great deal to me to have found the right meat substitutes. I recently tried It Isn’t Seekh Kabab and was surprised with just how good it tastes. This is the first product that actually tasted like and felt like meat. 

Anjali Chauhan

I have tried 2 products of It isn't so far and I am impressed by the blends. All of them are very well balanced in terms of taste and color.  It is like a vegetable that has been designed to taste like meat, it doesn’t have the texture of meat but has a meaty taste.

Crescent CU

The texture and consistency of It Isn’t sausages are similar to chicken. It makes a great snack or starter. It's so delicious that it has become my go-to product for when I have guests over. A must-have for anyone who is trying to eat healthier and make better food choices.

Suggested Questions

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h