About Us

How did It Isn’t come to be and more importantly why? Barbequed, tossed into a salad, stuffed into samosas, or served with rice, we love every form of chicken. So, we thought, why not make it more appetizing? If you haven’t noticed yet we are a company with some pretty strong opinions about how we can shift chicken consumption to make it more pleasurable, nutritious, and sustainable by making it plant-based.

Our goal isn't just to deliver food products that are a substitute for chicken but to deliver products that exactly taste-like and look-like chicken. All of this goodness comes from plants. The fact that our It Isn’t chicken has zero cholesterol, and zero trans-fat makes it more delicious. Helping people enhance their lives with better eating habits, and food choices, and delivering reasonable products will always be our priorities.